'Maximize Your Trade Show Results' Workshop
In this interactive workshop, you will learn how to:
• Develop measurable goals for each show you participate in
• Analyze your target audience and market to them prior to the show
• Create a winning image for your exhibit booth and staffers
• Determine how many booth staffers are needed to handle traffic flow
• Recognize the basic personality types and how to relate to them
• Ensure the one "secret ingredient" to success
'Generating Buzz with Special Events & Road Shows' Presentation
With competition on the show floor becoming more fierce, many companies are choosing to get away from the noise. Learn how to develop your own private event or mobile exhibit from a panel of industry experts, led by Marlys Arnold, the first trade show consultant to address this growing trend.
'Maximize Your Sponsorship Opportunities' Workshop
There's more to your show experience than just booth space! Sponsoring a special feature can spotlight your company and help achieve show goals. For both long-time sponsors and first-timers, this workshop will teach how to enhance your visibility by:
• Setting objectives for sponsorships
• Matching those objectives to the appropriate sponsorship options
• Evaluating and measuring your results
'Show Managers are from Neptune, Exhibitors are from Pluto' Presentation
Ever feel like communication between these two sides of the exhibiting universe requires the ability to speak a foreign language? In this humorous take on the communication issue, you will learn to appreciate the other person's perspective, as well as discover some things you can do to improve the relationship.
**Want to know when Marlys will be leading a workshop in your area?
Just send an e-mail with your name, company name, city and phone number and we'll notify you when Marlys is coming to a city near you!
Hear Marlys interviewed in Interpretive Exhibits' "Listening Lounge"
For more resources, visit our Hot Links or Good Read: Trade Shows pages.
You can also read trade show articles by Marlys or find out about her book, Build a Better Trade Show Image.
Take our Exhibit industry interest survey!
Click to join TradeShowTips
Online
and receive FREE monthly tips in your
e-mail!