Mistakes Exhibitors Make

Duration: 9 min. 19 sec.
Size: 10.7 MB

Today's episode is an excerpt from my guest appearance on Suzanne Falter-Barns' Get Known Now teleseminar series. In this segment, we discuss the importance of exhibiting and having realistic expectations and goals.

If you'd like to have a copy of the entire interview on mistakes exhibitors make, just send an e-mail with the subject line "Mistakes interview." Other topics covered include: generating traffic, attracting visitors, working with leads, and more.

This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.

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Setting Goals

Duration: 9 min. 4 sec.
Size: 4.2 MB

They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it's only appropriate that we start out talking about setting goals -- how to make them achievable and measurable. We'll also talk about how to know which shows to put into your overall exhibit plan.

Industry News:
IAEM changes its name to IAEE
More shows are using podcasts to market to attendees -- Check out the Consumer Electronics Show (CES) podcast
Retail Trends for 2007 -- How can you incorporate these into your next exhibit?

Catch my presentation at the Exhibitor Show in Las Vegas on March 29:
"Driven to Success: Enhance Your Marketing with Road Shows & Events"

This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.

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