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<title>Trade Show Insights</title>
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<itunes:subtitle>News, tips &amp; tools to expand your knowledge of exhibiting</itunes:subtitle>
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<itunes:summary>News, tips &amp; tools to expand your knowledge of exhibiting; hosted by Marlys K. Arnold, trade show marketing consultant and author, Build a Better Trade Show Image.</itunes:summary>
<description>News, tips &amp; tools to expand your knowledge of exhibiting; hosted by Marlys K. Arnold, trade show marketing consultant and author, Build a Better Trade Show Image.</description>
<copyright>Copyright 2008 Marlys K. Arnold</copyright>
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<itunes:author>Marlys K. Arnold</itunes:author>
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	<itunes:name>Marlys K. Arnold</itunes:name>
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<itunes:keywords>tradeshow, exhibiting, exhibitor, expo</itunes:keywords>
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<title>Exhibitor Show 2009</title>
<itunes:author>Marlys K. Arnold</itunes:author>
<description>This year's Exhibitor Show in Las Vegas was a time to come together as an industry and showcase creative ways to exhibit, even with shrinking budgets. &#182; You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes. &#182; Duration:  13 min. 12 sec. &#182; Size:  12.2 MB</description>
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<category>Show Reviews</category>
<pubDate>Thu, 9 Apr 2009 13:21:22 CDT</pubDate>
<itunes:duration>13:12</itunes:duration>
<itunes:keywords>tradeshow, exhibiting, exhibitor, expo, booth attraction, exhibit design, green exhibiting, giveaways</itunes:keywords>
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<title>Trade Shows Are Not Dead!</title>
<itunes:author>Marlys K. Arnold</itunes:author>
<description>The trade show world has been buzzing for weeks about the future of Macworld Expo, now that Apple won't be exhibiting. So what does that mean for MWE, and what are the lessons for other shows? In this episode, we break it down and predict future moves for MWE. &#182; You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes. &#182; Duration:  9 min. 22 sec. &#182; Size:  10.7 MB</description>
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<category>Trade Show News</category>
<pubDate>Fri, 6 Feb 2009 14:47:22 CST</pubDate>
<itunes:duration>09:22</itunes:duration>
<itunes:keywords>Macworld Expo, PPAI Expo, trade show health</itunes:keywords>
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<title>Mistakes Exhibitors Make</title>
<itunes:author>Marlys K. Arnold</itunes:author>
<description>Today's episode is an excerpt from Marlys' guest appearance on Suzanne Falter-Barns' Get Known Now teleseminar series. In this segment, we discuss the importance of exhibiting and having realistic expectations and goals. &#182; You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes. &#182; Duration:  9 min. 19 sec. &#182; Size:  10.7 MB</description>
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<category>Essential Tips</category>
<pubDate>Sun, 30 Nov 2008 14:09:20 CST</pubDate>
<itunes:duration>09:19</itunes:duration>
<itunes:keywords>tradeshow, exhibiting, exhibitor, expo, trade show, mistakes, goals</itunes:keywords>
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<title>Exhibitor Show 2008</title>
<itunes:author>Marlys K. Arnold</itunes:author>
<description>It's time for our annual review of the Exhibitor Show in Vegas, held in March 2008. We'll discover some new and innovative products and services for exhibitors, along with some clever exhibit displays and booth attraction ideas. &#182; You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes. &#182; Duration:  12 min. 37 sec. &#182; Size:  14.6 MB</description>
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<category>Show Reviews</category>
<pubDate>Wed, 23 Apr 2008 17:59:14 CDT</pubDate>
<itunes:duration>12:37</itunes:duration>
<itunes:keywords>tradeshow, exhibiting, exhibitor, expo, trade show</itunes:keywords>
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<title>Trade Shows 2.0 - The Next Generation (part 2)</title>
<itunes:author>Marlys K. Arnold</itunes:author>
<description>Today we conclude our two-part series on Trade Shows 2.0. In this episode, we'll talk about how some groups are reinventing the traditional trade show format, both online and offline. &#182; You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes. &#182; Duration:  12 min. 37 sec. &#182; Size:  14.4 MB</description>
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<category>Tools for Exhibitors</category>
<pubDate>Thu, 31 Jan 2008 18:09:53 CST</pubDate>
<itunes:duration>12:37</itunes:duration>
<itunes:keywords>tradeshow, exhibiting, exhibitor, expo, virtual trade show</itunes:keywords>
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