Duration: 7 min. 28 sec.
Size: 8.9 MB

Two recent headlines from EXPO Magazine prompted a further look:
- VNU Cancels 2007 Incentive Show; Replaces with Virtual Incentive Show
- Javits Convention Center Expansion Breaks Ground

These two headlines seem to be contradiction each other -- just as the Javits begins a somewhat controversial $1.7 billion expansion, it loses one of its longstanding major shows, the Incentive Show. But along with the cancellation, VNU Business Media (producers of the Incentive Show) announced it will be replaced with a Virtual Incentive Show.

You can read more about this change in articles from:
- Incentive Magazine
- Promo Magazine

To learn more about the trend of virtual shows:
- "Virtual Trade Shows Make a Comeback" in BtoB
- "Virtual Trade Shows Mature" in BtoB
- "From Virtual to Reality" in Event Marketer

And check out some actual show site examples:
- eComXpo
- Virtual Tech Fair
- Advanced Micro Devices

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