Duration: 7 min. 28 sec.
Size: 8.9 MB

Two recent headlines from EXPO Magazine prompted a further look:
- VNU Cancels 2007 Incentive Show; Replaces with Virtual Incentive Show
- Javits Convention Center Expansion Breaks Ground

These two headlines seem to be contradiction each other -- just as the Javits begins a somewhat controversial $1.7 billion expansion, it loses one of its longstanding major shows, the Incentive Show. But along with the cancellation, VNU Business Media (producers of the Incentive Show) announced it will be replaced with a Virtual Incentive Show.

You can read more about this change in articles from:
- Incentive Magazine
- Promo Magazine

To learn more about the trend of virtual shows:
- "Virtual Trade Shows Make a Comeback" in BtoB
- "Virtual Trade Shows Mature" in BtoB
- "From Virtual to Reality" in Event Marketer

And check out some actual show site examples:
- eComXpo
- Virtual Tech Fair
- Advanced Micro Devices

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Duration: 15 min. 22 sec.
Size: 7.2 MB

Today, we're taking the show on the road ... literally ... to St. Charles, MO, for a "soundseeing" tour of Craftsmen Industries, one of the nation's manufacturers of custom vehicles for road shows. Our guest is Rich Ruppe, who handles Special Projects Sales for Craftsmen.

You've seen their vehicles on the road ...


From the South Beach Diet glass-body vehicles ...

... to Hershey's "53 Feet of Chocolate" ...
... to Lipton's tea bottle on wheels ...

... to the Pringles can traveling stage.

"Wrapping" a vehicle means attaching the custom graphics.


Visit the Craftsmen Industries Web site to learn more about their various vehicles and other special event projects.

Click to play