Essential Tips
Setting Goals
08/January/07 03:23 AM
Duration: 9 min. 4 sec.
Size: 4.2 MB
They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it's only appropriate that we start out talking about setting goals -- how to make them achievable and measurable. We'll also talk about how to know which shows to put into your overall exhibit plan.
Industry News:
IAEM changes its name to IAEE
More shows are using podcasts to market to attendees -- Check out the Consumer Electronics Show (CES) podcast
Retail Trends for 2007 -- How can you incorporate these into your next exhibit?
Catch my presentation at the Exhibitor Show in Las Vegas on March 29:
"Driven to Success: Enhance Your Marketing with Road Shows & Events"
This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.
Click to play
Size: 4.2 MB
They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it's only appropriate that we start out talking about setting goals -- how to make them achievable and measurable. We'll also talk about how to know which shows to put into your overall exhibit plan.
Industry News:
IAEM changes its name to IAEE
More shows are using podcasts to market to attendees -- Check out the Consumer Electronics Show (CES) podcast
Retail Trends for 2007 -- How can you incorporate these into your next exhibit?
Catch my presentation at the Exhibitor Show in Las Vegas on March 29:
"Driven to Success: Enhance Your Marketing with Road Shows & Events"
This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.
Click to play
Booth Staff Behavior
26/September/06 02:48 PM
Duration: 9 min. 30 sec.
Size: 4.4 MB
For today's episode, we're focusing on proper booth staff behavior. We'll cover some of the basics of what you should ... and should not be doing in your booth. For more tips on booth behavior, check out chapter 6 in Build a Better Trade Show Image.
This episode of Trade Show Insights contains excerpts from Build a Better Trade Show Image, and is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.
Click to play
Size: 4.4 MB
For today's episode, we're focusing on proper booth staff behavior. We'll cover some of the basics of what you should ... and should not be doing in your booth. For more tips on booth behavior, check out chapter 6 in Build a Better Trade Show Image.
This episode of Trade Show Insights contains excerpts from Build a Better Trade Show Image, and is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.
Click to play
It's All About the Attendees
29/July/06 08:08 PM
Duration: 9 min. 38 sec.
Size: 4.4 MB
This episode is all about attendees -- trends & statistics, what attendees want, attendees to watch out for, and tips for when you're the one walking the aisles.
Read about attendance trends (from EXPO Magazine):
"Marketwatch: Trade Show Attendee Benchmarks"
"Editor's Column: Attendee Analysis"
Learn more about what attendees think:
"Catching an Eye at the Motivation Show"
"Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts"
Discover tools used for exhibitor/attendee matchmaking:
"New Service Helps Attendees Contact Exhibitors"
"Trade Show Offers Matchmaking System"
Click to play
Size: 4.4 MB
This episode is all about attendees -- trends & statistics, what attendees want, attendees to watch out for, and tips for when you're the one walking the aisles.
Read about attendance trends (from EXPO Magazine):
"Marketwatch: Trade Show Attendee Benchmarks"
"Editor's Column: Attendee Analysis"
Learn more about what attendees think:
"Catching an Eye at the Motivation Show"
"Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts"
Discover tools used for exhibitor/attendee matchmaking:
"New Service Helps Attendees Contact Exhibitors"
"Trade Show Offers Matchmaking System"
Click to play
