Trade
Show Services for Show Managers
Call
on an ImageSpecialist when you're ready
to:
•
Train your exhibitors
• Facilitate a "Best Booth" judging
• Create new promotions for your show
• Build your show's image in the community or industry
• Automate your paperwork, both before and at the show
Exhibitor
Training Workshop
In
an interactive workshop, your exhibitors will learn how to develop
measurable goals for each show, and create a winning image for both
booth and staffers. In addition, they will learn how to help with
show promotion and increase the number of leads gathered by
recognizing and relating to the various personality types.
Other
Workshop Topics:
•
'Maximize
Your Sponsorship Opportunities'
• 'Building a Buzz: Making the Most of
Media Relations'
Other
Exhibitor Education Tools:
•
NEW!! Host a teleseminar to
provide pre-show training for your exhibitors (Ask how you can
receive this for free!)
•
NEW!! Create a professional
podcast series for your show, with episodes both pre-show and
on-site
•
NEW!! Password-protected Web
site to provide exhibitor training tools
• Tips & Tools Newsletter
• Marketing Toolkit
• New Exhibitor Welcome Kit
•
NEW!! "10 Commandments of
Booth Staffing" Tip Cards
Perhaps
the reason so many exhibitors fail is not a lack of interest, but
rather a lack of knowledge. So, to help with the education of your
show's exhibitors, here's a handy pocket card with some booth
staffing "commandments." These
full-color cards are about the size of a
credit card and come in packs of 100. (Call for larger
quantities.)
Consulting
Services:
Trade
Show Makeover
A
step-by-step plan to maximize your show's results. Marlys will
spend two days with your management staff, reviewing your complete
show marketing plan (theme, goals, online presence, pre-show
promotions and more). In addition, she will interview random
exhibitors to get their feedback and suggestions. Afterwards, she
will provide a written evaluation and plan to implement.
'Best
Booth' Judging
Raise
the bar for exhibitors by sponsoring a best booth competition!
Marlys will work with you to develop criteria and appropriate
awards, and can also provide judges at the show (depending on the
number of exhibits).
For your complementary needs analysis, please e-mail
Marlys or call
816-746-7888.
Other
Recommended Services for Show Managers:
Ahh Hah!
Experts will work with
you to compile and maintain historical records of your show to help
with budgeting, contract negotiation, and overall meeting
planning.
TimeSaver Software
The
Room Viewer® software allows you to design event layouts for
exhibit booths, educational sessions and hospitality
events.
Check out
the Trade Show
Insights podcast for news, tips
& tools to expand your knowledge of
exhibiting.
Hear Marlys interviewed
in Interpretive Exhibits' "Listening
Lounge"
For more resources, visit our Hot
Links or Good Read:
Trade Shows pages.
Now you can also read trade show articles by Marlys or find out
about her book, Build a Better
Trade Show Image.
Take our Exhibit industry interest
survey!
Receive FREE monthly TradeShowTips in your e-mail (in
affiliation with YahooGroups.com).

