ImageSpecialist Press Room
Welcome, members of the Media! Be sure to bookmark this page so you can check back for the latest articles and press releases. For a biography of Marlys, please visit About the ImageSpecialist.
Click on a header below to read press releases or articles.
Welcome, members of the Media! Be sure to bookmark this page so you can check back for the latest articles and press releases. For a biography of Marlys, please visit About the ImageSpecialist.
Click on a header below to read press releases or articles.
Press Releases: Trade Show Topics
•
This Week,
Exhibitors Focus on Trade Show Strategies (Feb. 2010)
• Exhibit Trainer Launches Teleclass Series (June 2009)
• Author Seeks Help Rebuilding Greensburg, Kansas Library (Sept. 2007)
• New Exhibitor Education Tools to Launch in May (Apr. 2007)
• Trade Show Consultant Launches Podcast Series (Aug. 2006)
• Exhibitor Education Series to Kick Off in February (Jan. 2005)
• Trade Show Consultant Introduces New Service Concept (July 2003)
• New Book Provides Unique Ideas for Exhibitors (Feb. 2002)
• Image Week to Focus on Trade Show Strategies (Dec. 2000)
• Exhibiting Tips Now Available Free Online (Aug. 2000)
• Exhibit Trainer Launches Teleclass Series (June 2009)
• Author Seeks Help Rebuilding Greensburg, Kansas Library (Sept. 2007)
• New Exhibitor Education Tools to Launch in May (Apr. 2007)
• Trade Show Consultant Launches Podcast Series (Aug. 2006)
• Exhibitor Education Series to Kick Off in February (Jan. 2005)
• Trade Show Consultant Introduces New Service Concept (July 2003)
• New Book Provides Unique Ideas for Exhibitors (Feb. 2002)
• Image Week to Focus on Trade Show Strategies (Dec. 2000)
• Exhibiting Tips Now Available Free Online (Aug. 2000)
Press Releases: Travel Topics
•
Tips for Savvy,
Stress-free Holiday Travel (Nov. 2006)
• Travel Tips: 7 Things to Do Before You Leave Home (July 2006)
• Six Steps to Becoming a Savvy, Stress-free Traveler (May 2006)
• New Book Provides Tips and Tools for Travelers (Apr. 2006)
• Travel Tips: 7 Things to Do Before You Leave Home (July 2006)
• Six Steps to Becoming a Savvy, Stress-free Traveler (May 2006)
• New Book Provides Tips and Tools for Travelers (Apr. 2006)
Press Releases: Image Topics
•
What
the Class of 2009 Wants for Graduation: Career Advice
(May
2009)
• Professional Image Key to Success for College Grads (May 2008)
• Consultants to Host Image Enhancement Retreat (May 2003)
• Casual Dress Code Defined (Jan. 2001)
• Consultant Announces Image Week (June 2000)
• Professional Image Key to Success for College Grads (May 2008)
• Consultants to Host Image Enhancement Retreat (May 2003)
• Casual Dress Code Defined (Jan. 2001)
• Consultant Announces Image Week (June 2000)
Articles featuring Marlys
•
An Interview with Marlys
Arnold, Trade Show Marketing Consultant & Trainer
(Exhibit
Edge blog, April 2011)
• Dress for Success: Don'ts for Women (Examiner.com, Oct. 2008)
• More Effective Meetings: Yielding to All Learning Styles (Missouri Meetings & Events, Winter 2007/2008)
• A Lesson in Dressing for Less (Memphis Commercial Appeal, May 17, 2007; originally appeared in the Kansas City Star)
• Careful Planning, Research Dictate Trade Show Success (Kansas City Business Journal, Dec. 29, 2006)
• Fashion Etiquette: Office Cool (Kansas City Star, July 12, 2006)
• Closet Organization: Clear the Clutter, Keep the Memories (KC Magazine, Jan. 2005)
• At First Glance: It doesn't take long for the initial impression to form (Kansas City Star, Jan. 4, 2003)
• Fashion and Function: Image Specialist to Release Book on Tradeshow Persona (Tradeshow Week, Feb. 25, 2002)
• Need a Read? (Book review in Corporate Meetings & Incentives, Feb. 2002)
• Trade Shows Require Planning, Follow-Up (East Bay Business Times, 4/6/01; also appeared in Business Journal of Tampa, 6/22/01)
• Clothes Encounters (Kansas City Magazine, Sept. 2001)
• Best in Show (Selling Power, April 2001)
• Image is Everything (Arizona Republic, 9/13/00)
• Dress for Success: Don'ts for Women (Examiner.com, Oct. 2008)
• More Effective Meetings: Yielding to All Learning Styles (Missouri Meetings & Events, Winter 2007/2008)
• A Lesson in Dressing for Less (Memphis Commercial Appeal, May 17, 2007; originally appeared in the Kansas City Star)
• Careful Planning, Research Dictate Trade Show Success (Kansas City Business Journal, Dec. 29, 2006)
• Fashion Etiquette: Office Cool (Kansas City Star, July 12, 2006)
• Closet Organization: Clear the Clutter, Keep the Memories (KC Magazine, Jan. 2005)
• At First Glance: It doesn't take long for the initial impression to form (Kansas City Star, Jan. 4, 2003)
• Fashion and Function: Image Specialist to Release Book on Tradeshow Persona (Tradeshow Week, Feb. 25, 2002)
• Need a Read? (Book review in Corporate Meetings & Incentives, Feb. 2002)
• Trade Shows Require Planning, Follow-Up (East Bay Business Times, 4/6/01; also appeared in Business Journal of Tampa, 6/22/01)
• Clothes Encounters (Kansas City Magazine, Sept. 2001)
• Best in Show (Selling Power, April 2001)
• Image is Everything (Arizona Republic, 9/13/00)
Feature Articles by Marlys: Trade Show Topics
•
Show Up the
Competition (KC Small
Business, Feb. 2010)
• Exhibiting on the Cheap: Get More with Less (Tradeshow Guy blog, May 2009)
• Trade Show Disasters: Tips to Avoid Seven Common Mistakes (KCB Magazine, May 2007; contact Marlys for a PDF reprint)
• No More Excuses! Why Exhibitors Should Reward Booth Staff (Motivation Strategies, Fall 2004)
• Keep Traffic Flowing: Finding creative solutions to eliminate "dead spaces" (EXPO Magazine Exhibitor Matters column, Apr. 2003)
• The Need for Audits (EXPO Magazine Exhibitor Matters column, Feb. 2003)
• The Secrets of Trade Show Follow-Up (Mac McIntosh's Sales Lead Report, Winter 2003)
• Point and Click: Creating exhibitor-friendly Web sites (EXPO Magazine Exhibitor Matters column, Nov./Dec. 2002)
• 10 Ways to Cut Exhibiting Costs ... Without Sacrificing Anything! (Freeman Companies' newsletter, Fall 2002)
• What Exhibitors Want: Putting together an award-winning exhibitor service manual (EXPO Magazine Exhibitor Matters column, Oct. 2002)
• Making the Most of Your Trade Show Leads (Mac McIntosh's Sales Lead Report, Summer 2002)
• The Ten Commandments of Trade Show Booth Staffing (Profitable Glass Quarterly, Spring 2002)
• 10 Keys to Trade Show Exhibiting Success (AWCI's Construction Dimensions, Feb. 2002)
• Behaving Yourself in the Booth (also featured on the Duct Tape Marketing site)
• Behold the Power of Promotions!
• The Adventures of Meeting Planner Ben Thier (issue 1 & 2)
• Special Events: Give Them Something to Talk About
• Exhibiting on the Cheap: Get More with Less (Tradeshow Guy blog, May 2009)
• Trade Show Disasters: Tips to Avoid Seven Common Mistakes (KCB Magazine, May 2007; contact Marlys for a PDF reprint)
• No More Excuses! Why Exhibitors Should Reward Booth Staff (Motivation Strategies, Fall 2004)
• Keep Traffic Flowing: Finding creative solutions to eliminate "dead spaces" (EXPO Magazine Exhibitor Matters column, Apr. 2003)
• The Need for Audits (EXPO Magazine Exhibitor Matters column, Feb. 2003)
• The Secrets of Trade Show Follow-Up (Mac McIntosh's Sales Lead Report, Winter 2003)
• Point and Click: Creating exhibitor-friendly Web sites (EXPO Magazine Exhibitor Matters column, Nov./Dec. 2002)
• 10 Ways to Cut Exhibiting Costs ... Without Sacrificing Anything! (Freeman Companies' newsletter, Fall 2002)
• What Exhibitors Want: Putting together an award-winning exhibitor service manual (EXPO Magazine Exhibitor Matters column, Oct. 2002)
• Making the Most of Your Trade Show Leads (Mac McIntosh's Sales Lead Report, Summer 2002)
• The Ten Commandments of Trade Show Booth Staffing (Profitable Glass Quarterly, Spring 2002)
• 10 Keys to Trade Show Exhibiting Success (AWCI's Construction Dimensions, Feb. 2002)
• Behaving Yourself in the Booth (also featured on the Duct Tape Marketing site)
• Behold the Power of Promotions!
• The Adventures of Meeting Planner Ben Thier (issue 1 & 2)
• Special Events: Give Them Something to Talk About
Sidebar Articles by Marlys: Trade Show Topics
•
10 Steps to Building a Better Trade Show Image
• Tips for Choosing an Event Theme
• Working a Show Without a Booth
• 'Fishbowls! We Don't Need No Stinkin' Fishbowls!'
• 'All I Really Need to Know About Trade Shows I Learned in Kindergarten' (trade show humor)
• Take Care of Yourself at the Show
• Bad Follow-Up is Worse than None at All
• 'Top 10 Signs Your Child is Destined to Join the Exhibit Industry' (trade show humor)
• Tips for Choosing an Event Theme
• Working a Show Without a Booth
• 'Fishbowls! We Don't Need No Stinkin' Fishbowls!'
• 'All I Really Need to Know About Trade Shows I Learned in Kindergarten' (trade show humor)
• Take Care of Yourself at the Show
• Bad Follow-Up is Worse than None at All
• 'Top 10 Signs Your Child is Destined to Join the Exhibit Industry' (trade show humor)
Sidebar Articles by Marlys: Personal Image Topics
•
'Education or Entertainment?' (from
ImageTips
Online, Issue #52, November
2003)
• 'Just Add Texture' (from ImageTips Online, Issue #37, July 2002)
• 'What to Wear Where' (from ImageTips Online, Issue #30, December 2001)
• 'What is Image?' (from ImageTips Online, Issue #28, October 2001)
• 'Just Add Texture' (from ImageTips Online, Issue #37, July 2002)
• 'What to Wear Where' (from ImageTips Online, Issue #30, December 2001)
• 'What is Image?' (from ImageTips Online, Issue #28, October 2001)
'The Savvy Professional' Reprints
Other Tips & Tools Available
•
Exhibitor Timeline
• Trade Show Tool Kit List
• Trade Show Industry Resource Guide
• Possible Theme Ideas
• Private Events vs. Traditional Trade Shows
• Checklist for Deciding to Go on the Road
• Trade Show Tool Kit List
• Trade Show Industry Resource Guide
• Possible Theme Ideas
• Private Events vs. Traditional Trade Shows
• Checklist for Deciding to Go on the Road
If you would like permission to reprint or excerpt any of these articles, please e-mail Marlys or call 816-746-7888.