Trade Show Books
Contemporary Exhibit Design
by Martin Pegler
Truly a feast for the eyes! This book is filled with more than 250 full-color photos, featuring more than 60 exhibits of all sizes from a variety of industries. With competition becoming more fierce on the show floor, it's more important than ever to create a dynamic exhibit experience. After you've seen the exhibits in this book, you'll be inspired to jazz up your own!
The Experience Economy
by B. Joseph Pine II & James H. Gilmore
Before you design your trade show booth, be sure to read this book! Authors Pine & Gilmore use real-world examples like Bass Pro Shops and Jordan's Furniture to illustrate how creating experiences goes beyond selling products. Although written with the retail world in mind, this book has lots of applications for the exhibiting world as well. Learn how to "ing your things," create memorabilia, and turn your next exhibit into theatre!
Fish! and Fish! Tales
by Stephen Lundin, Ph.D., Harry Paul, & John Chirstensen
This brilliantly crafted parable explains how a woman turns her dismal, energy-less department into an enthusiastic team with the help of workers at Seattle's Pike Place Fish Market. While written for an office setting, these techniques easily translate to the trade show environment. The authors have also written Fish! Tales, which contains real-world examples of the "Fish! Philosophy" at work, from a long-distance call center to a hospital's neuro-renal unit. In the back are 12 weeks of activities to help you implement the "Fish! Philosophy."
Priceless
by Diana Lasalle and Terry A. Britton
Experiential exhibiting has become quite a buzzword lately, but just how do you create an experience? These authors lay out a roadmap for you to follow. You'll begin by understanding what customers truly value and learn to translate that into memorable experiences, taking into account not only environments, but also displays and packaging. You'll also read examples from numerous successful companies.
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