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Trade Shows
BuzzMarketing
by Mark Hughes
Does your trade show exhibit have buzz? If not, you better figure out how to get some before your next show! This book shows how to push the "six buttons of buzz" and capture media attention. Get beyond the theory of buzz and discover secrets of success from real-world examples of companies large and small. And the best news of all is that great buzz doesn't have to go hand-in-hand with a big ad budget. Sometimes the most amazing success stories come from the most grassroots buzz campaigns.
Marketing
Experiential Marketing
by Bernd H. Schmitt
This book's basic premise is that sensory experiences affect how people sense, feel, think, act and relate. One way to guide those responses is by focusing on the customer (or attendee) experience. In addition to being informed, people need to be entertained and creatively stimulated. It's not only about intellect, but also emotion. If you've read The Experience Economy, you'll find this book ties right in and gives great examples to follow from all types of companies and industries.
Small Business
Secrets of Podcasting
by Bart G. Farkas
Do you know what a podcast is? Or have you been thinking about starting one of your own, but just don't know how to begin? No matter your level of experience, this book will answer your questions. Learn how podcasting works, and how to find and listen to podcasts of your choice. Then move on to the essentials of how to create a podcast, including what equipment and software are needed. And finally, once your podcast has been created, Farkas tells how to get it out there so interested people will find it. There are also lots of product and Web site reviews to help along the way.
Fashion
Make Over Your Man
by Lloyd Boston
While this book was designed as a resource for a woman to guide the style-challenged man in her life, it could also be recommended reading for guys. Celebrity stylist Boston explains how to enhance a man's image from head to toe. And in addition to all the good information, there are tons of great full-color photos, as well as before-and-after celebrity (or near-celebrity) makeovers.
Image
Life's Little Emergencies
by Emme
Okay, so let's face it ... they're only "little" when they're not your emergencies! Supermodel Emme shares frank (and sometimes hilarious) tips for solving beauty, fashion and lifestyle dilemmas. She also takes readers behind the scenes of the modeling world to learn how the pros tackle a crisis ... from cold sores, to fashion faux pas, to jet lag.
Other Related Topics
Get On TV!
by Jacquie Jordan
Who better to teach how to pitch your story to TV producers than someone who has worked with thousands of guests at multiple nationally-known shows? Jordan is the former producer on the Donny & Marie show, among others (in fact, he wrote the book's foreword). She shares expertise on how to speak the producer's language and craft the right pitch. Think you don't need a press kit? Think again! Jordan shares examples of some that have impressed her. And she even covers what to do when the interview goes either way ... when you're going on-air, and when you get bumped.
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