ImageSpecialist
FAQs
Here
are some of the questions asked most often about Marlys K. Arnold,
ImageSpecialist, and the services she provides.
1. How did you get started as an image consultant, and how did that
transition into trade show marketing?
2. What is your background?
3. Are there really very many trade shows?
4. Why do I need trade show training?
5. Do you have tapes or videos available?
6. When are you coming to my area?
7. How do you charge for your services?
8. Do you have other tools available for purchase?
9. Who needs an ImageSpecialist?
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1.
How did you get started as an image consultant, and how did that
transition into trade show marketing?
"Having
always had an interest in fashion (as a child I wanted to be a
fashion designer), I suppose it's only natural to end up involved
in the image and design industry! I also have a background in art
and writing. I learned how to be a successful trade show marketer
by exhibiting to gain new clients for my business (as a rep for
both a line of cosmetics and women's designer clothing). Plus I've
also been a show organizer, so have seen trade shows from that
perspective as well. What I'm doing now really is a combination of
all my previous interests."
2.
What is your background?
"All
through high school & college, I was focused on being a
journalist. I spent three and a half years as a reporter at
the Kansas
City Star before
leaving to launch my own business."
3.
Are there really very many trade shows?
"The
trade show industry accounts for over 17 percent of marketing
dollars spent by companies, according to research. There are over
10,000 trade shows held annually in the U.S. and Canada."
4.
Why do I need trade show training?
"If you
think trade shows mean just showing up behind a table covered with
trinkets and a fishbowl to collect names, you definitely are
underprepared! To actively compete at a trade show (yes, you are
competing for attendees' attention), you must spend adequate time
planning, marketing and educating your staff. (You might want to
check out my '10
Commandments of Trade Show Booth Staffing' article
for more signs that training is needed!)"
5.
Do you have CDs or videos available?
"I don't
currently have any videos for sale, although I am designing some
multimedia training materials, and hope to have them available
soon. When I do, they will be included on the ImageSpecialist.com
Web site."
6.
When are you coming to my area?
"Please
check my online schedule.
If you
would like to be notified when I come to your city, please send
an e-mail
and
include your name, city and phone number."
7.
How do you charge for your services?
"Since I
provide so many varied and customized services, please contact me
by phone or e-mail
so I can
discuss your specific needs and can give you a
quote."
8.
Do you have other tools available for purchase?
"In
2002, I wrote my first book, titled Build a Better Trade Show
Image. My new
book, Pack Your Bags! debuted
in June 2006 and the ExhibitorEd training
kit in 2010. I'm currently developing a number of other
image-building tools for both exhibitors and
individuals."
9.
Who needs an ImageSpecialist?
•
Exhibitors who want
to stand out from the crowd by creating a dynamic
exhibit
• Show managers who want
to improve their relationship with exhibitors, which in turn
increases exhibitor retention
• Individuals who want
to put their career in high gear by creating an executive
image
Do
you have a question that we didn't answer? Please e-mail it to
our Webmaster and
watch for your answer on this page in the near
future!
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