Congratulations on your new
Classic Exhibits display!

The decision to purchase a new display shows you care about trade show marketing. Successful trade shows start with a plan that includes your company’s image, message, budget and goals. Exhibit marketing trainer and consultant Marlys Arnold has written the definitive guide to trade show marketing, Build a Better Trade Show Image, which you can download as a free e-book compliments of Classic Exhibits, Inc. and your local exhibit professional.

Whether you’re a first-time exhibitor or have been going to shows for years, this book is filled with 280+ pages of tips and proven examples that can jump-start your next exhibiting experience. You’ll learn from exhibitors who are thinking “out of the box” to create unique experiences that distinguish their company and brand, as well as develop a complete marketing plan for your own exhibit.

You’ll discover how to:

• Research trade shows and set realistic, achievable goals
• Train your staffers so they gather the most qualified leads
• Create a buzz about your company before the show starts
• Unlock the potential in the leads you gather
• Expand your possibilities by implementing non-traditional techniques
• Plus … Get a comprehensive resource list to help in all stages of your exhibit planning

On the card that came packaged with your new display, you’ll find your unique 5-digit download code. Simply enter that, along with your contact information in the box on the right, then watch for download instructions to arrive in your e-mail. In addition, you’ll begin receiving monthly tips from Marlys. (Don’t worry … you may unsubscribe at any time.)