The Importance of a Good Foundation
Falcon Perspectives, Inc.
Falcon Perspectives, Inc. used the theme, "Are You Being Served?" and created a retro diner. A menu board showcased their various services, while a bar area provided a place for attendees to sit and ask questions, while sipping a bottled water or nibbling on something from the sweets jar. The Falcon staff also created an actual "menu" as an in-booth brochure, which invited prospects to "Taste Our Perspective" and listed key ingredients, starters, and specials of the day. And you don't need a huge booth to pull off a great theme -- Falcon only had a 10 by 20!
(Photos courtesy of Falcon Perspectives, Inc.)
Lynch Exhibits
Lynch used their booth to bring an ongoing ad campaign to life. The pre-show mailer featured artwork of a 40s-era service station and attendant. Prospects were invited to "Come behind the scenes to meet the high performance exhibit design and service team of Lynch Exhibits." The back flap was a "High Performance Exhibit Request" to be filled out and brought to the booth to indicate interest level -- from a Tune-Up (hesitation in communicating your message) to a complete Overhaul (stop "blowing smoke"). Sig Tragard, Vice President of Sales, said that many of those who came by the booth either brought their card with them (pre-qualifying!) or at least remembered receiving it.
The booth itself was a total immersion in the theme. Built like a service station, complete with an old-fashioned pump out front (bearing the Lynch logo), the island booth definitely stood out. Staffers even dressed in the green attendant's uniform and hat. The giveaways also followed the theme -- packaged inside an oil can!
One more touch to the Lynch theme was a hospitality event held at the host hotel. Still following the 40s-era theme, it was billed as a Hometown Heroes celebration and featured Peter C. Lemon, Congressional Medal of Honor Recipient. One wall featured a giant letter of hope, where attendees could write words of encouragement to troops overseas. And because the whole point of a hospitality event is to communicate your message in a low-key way, Lynch featured one of their new products, the I-Wall slider, to run a CD-ROM profiling Medal of Honor recipients.
(Photos courtesy of Lynch Exhibits)
For additional photos of Booth Themes, please click here or read more excerpts from Build a Better Trade Show Image by Marlys K. Arnold.
(All of the above are excerpts from TradeShowTips Online, © 2003 by Marlys K. Arnold. All rights reserved.)