Alternative Housing
When Ericsson wanted to demonstrate the array of products they offer regarding Mobile Internet and Next Generation Networks, they decided to take it to their customers' backyard. The double-wide expandable trailer pulled into more than 30 cities its first year. In addition to tours of the exhibit, Ericsson also serves lunch and sometimes, at the close of the final day, holds a hospitality event with live entertainment (the unique trailer has a hospitality area on the roof).
(Photos courtesy of Ericsson)
For additional Road Show photos, please click here.
(All of the above are excerpts from Build a Better Trade Show Image, © 2002 by Marlys K. Arnold. All rights reserved.)