Your Child is Destined
to Join the Exhibit Industry
TradeShowTips Online, Issue #37, July 2002
10. Designs their lemonade stand for better traffic flow
9. Creates pre-show mailers with a special offer for lemonade purchasers
8. Sends out press kits and assigns a media liaison
7. Offers novelty straws as a promotional giveaway
6. Uses lead cards to compile a targeted list for next year's lemonade stand
5. Trains the stand's staff by role-playing and gives instructions on engaging people
4. Supervises the I&D of the lemonade stand
3. Incorporates interactive demonstrations (squeezing the lemons)
2. Uses large backlit graphic of a lemon wedge being squeezed into a glass
1. Is considering adding a mobile lemonade stand for next year
©2002 Marlys K.
Arnold
Marlys K. Arnold,
ImageSpecialist, consults with both companies and individuals to
help them build a better trade show image. Her experiences as both
an exhibitor and a show organizer offer her a unique perspective on
trade show exhibiting. An active member of Meeting Professionals
International (MPI), she is also the
author of Build a Better Trade Show
Image (2002), and the
host of the Trade Show
Insights podcast.
For
information on reprinting this article, please e-mail
Marlys or call
816-746-7888.
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