Small Business Books
Organizing Your Home Office for Success
by Lisa Kanarek
Expert organizer Lisa Kanarek teaches how to control paper, set up a planning notebook, and make better use of your time. She even provides shopping lists of organizing tools, including how to set up an office in your car. But perhaps the best advice? "Don't try to organize everything in one day." (Maybe just one chapter at a time.) After reading this book, you can amaze other people with the amount of work you can accomplish each day!
Get More Referrals Now
by Bill Cates
If your customers love what you do for them, the next logical step is to ask for referrals. So why don't more people ask? This book will teach you how to do that. Cates walks you through the process, beginning with making yourself someone worthy of referrals. He then teaches you how to ask, who to ask, and where to go to find your niche markets. No more cold calls!
1001 Ideas to Create Retail Excitement
by Edgar A. Falk
Even if you don't have a retail store, this book can give you some awesome marketing ideas. You'll learn how to conduct market research, plan seasonal promotions, build a frequent buyer's program and more. Some ideas for special events include: rent a robot, host a tethered balloon ride, and invite sports figures or other celebrities to in-store events. Sample letters and press releases are included to make your job even easier!
Power Networking
by Donna Fisher & Sandy Vilas
Whether you're an entrepreneur building a client base or a professional looking to move up the corporate ladder, this book is for you. Of all the books I've read on networking, this is one I couldn't put down. These 55 ideas are power-packed! Whatever networking skills you already posess, you'll still learn new ones from Fisher and Vilas.
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