Phrases that Sell
by Edward Werz & Sally Germain
Need just the right words for writing copy to sell products or services? Or maybe just trying to sell yourself on a resume? This book is the perfect resource to get you out of your writer's block, with over 5000 phrases to choose from. Soon you too can be writing copy that "surpasses all your expectations" and provides "quality, customized solutions"!
Marketing Without Advertising
by Michael Phillips & Salli Rasberry
Do you think the more you spend on advertising, the more successful you will be? Not so, say these authors. Instead, concentrate on building good relationships with your customers so they'll recommend you. How you handle customers, especially unhappy ones, can be far more effective than any ads. The book also includes a number of worksheets so you can develop your own marketing plan.
Getting Business to Come to You
by Paul & Sarah Edwards
This one book has given me more ideas for my own business than any other book I can remember! With ideas for building a business through networking, public relations and other advertising alternatives, the Edwards take you from developing word-of-mouth referrals to online media. Full of checklists and tip sheets, this book will become a reference you'll refer to again & again!
101 Ways to Promote Yourself
by Raleigh Pinskey
No matter what your job description, the most important commodity you'll ever sell is yourself. Pinskey's book has no shortage of ways to get the job done, from joining your local Chamber of Commerce to hosting your own radio show. A must-read for someone who is just entering the workforce, or who is looking to move up!
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